Collaborating with Spotify, I played a key role in improving the Trevor Noah Podcast Show desing language across social. My responsibilities included directing the content design to ensure a cohesive visual identity. The show was promoted across Trevor Noah's Instagram (1.8 million followers), Spotify's main account (11.5 million followers), and Spotify Podcasts (215k followers).

At Fund Your Purpose, I took the lead in establishing a strong brand identity from the ground up. I carefully crafted the branding and visual elements to ensure a unified and engaging presence. Following this, I developed a high-conversion website using Webflow, continuously refining the layout to maximize sales.

The end result was an intuitive platform that effectively guides users through their fundraising journey. Additionally, I designed assets for paid advertising campaigns, which played a crucial role in generating over $1 million in sales. This comprehensive approach not only strengthened the brand but also significantly boosted user engagement and revenue.

As the first member of John Henry’s social media team, I spearheaded the establishment of his brand identity and the development of a comprehensive social media strategy. Over the course of a year, I produced over 300 pieces of content for his social media accounts, which collectively have over 200k followers. My efforts led to a 13% increase in his follower count.

Additionally, I designed his personal website using Webflow, enhancing his digital footprint. As the team expanded to 16 people, I led two designers, ensuring consistent and impactful branding across all platforms.